In response to the growing otaku fetishization of cute female characters in anime and manga, Japanese animator and self-avowed feminist Hayao Miyazaki has stated:

It’s difficult. They immediately become the subjects of lolicon fetishism. In a sense, if we want to depict someone who is affirmative to us, we have no choice but to make them as lovely as possible. But now, there are too many people who shamelessly depict [such heroines] as if they just want [such girls] as pets, and things are escalating more and more.